Saturday, January 15, 2005

The Notary News -- Issue 69

T H E N O T A R Y N E W S

Published by Victoria Ring, CNSA
http://www.50statenotary.com
http://www.bankruptcybook.net
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Reminder: Knowledge is POWER and it is a power no one can ever take away from you.
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ISSUE 69 – January 14, 2005

IN THIS ISSUE:

** Writing Sales Materials for Your Target Market
** Victoria Ring to Speak at NNA Conference
** Updated Certificate of Completion
** Websites of Bankruptcy Forms Processors
** Questions to Victoria Ring
** Save Money on Your Airfare to the NNA Conference
** Need to Repair Your Credit Report?
** New Companies to Sign Up With for Jobs
** Rate this Ezine
** Bible Verse of the Week
** Resource Links for Notary Signing Agents

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WRITING SALES MATERIALS FOR YOUR TARGET MARKET

Let’s pretend for a moment that you want to hire a housekeeper to come in once a week and clean your house. You put an advertisement in the newspaper and you receive the following two responses. Which person would you contact for an interview?

APPLICANT NO. 1: Sends you a fax that states: “I love to sew and knit and I make all my own Christmas decorations. Please call me.”

APPLICANT NO, 2: Sends you a fax that states: “I have been a housewife for 27 years and am highly skilled in fast and efficient housecleaning. I would welcome the opportunity to talk with you.”

Of course you would choose Applicant No. 2. Applicant No. 1 doesn’t tell you anything to help you determine if they have any experience to clean your home or not. They only tell you about their personal talents which have no relevance to the job you are seeking to fill.

Although this example appears to be a simple lesson in common logic – when many people try to market their companies they make the same mistake as Applicant No. 1 did in our example above.

One of the KEYS to writing sales materials for your target market is to find out specifically what type of people are reading your information and what their needs are. Then you address those needs and show them how YOU are the best person for the job. This is called “selling yourself.” It is the same techniques used when applying for jobs and going on interviews. You match your background with the job requirements.

So before writing a sales letter, compose an email for marketing or submit a description of your business for notary directories, take a moment to find out WHO the audience is. One easy way to do this when listing your services in other notary directories is to view the directory and see what other people have written. In other words – make it a habit to always study your competition. But don’t study your competition in order to find loop-holes where you can “screw them to the wall” and put them out of business. (This is bad business.) Instead, look for ideas in your competition that produce success for them. Then combine those ideas with ideas of your own and customize your own unique marketing plan.

Marketing can be a lot of fun! But step one is learning to take your eyes off your needs and focus on the people you want as your customers.

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VICTORIA RING TO SPEAK AT NNA CONFERENCE

The National Notary Association has asked me to speak at the following workshop and luncheon at the 2005 NNA Conference this year:

"Notary Signing Agent Success Secrets"
Friday, June 3, 2005, 12:30 p.m.-1:45 p.m

and

"Starting a Home-Based Notary Signing Business"
Wednesday, June 1, 2005, 1:00 p.m.-1:50 p.m

At this time of this writing, I have submitted an outline of my proposed topic itinerary and am awaiting approval by the NNA. Please understand that I will NOT receive any payment for speaking at the workshop and luncheon. I am doing this not only to support the NNA (who has done a lot for 50 State Notary) but also to benefit the notaries who will be attending.

I urge you to take a moment and visit http://www.nationalnotary.org/conf/index.cfm?text=conf2005&referID=A23039 to find out more information about the 2005 NNA Conference in Las Vegas, Nevada.

I hope to see you there! I can’t wait to finally meet some of your face-to-face!! Also, Gloria Joyce will also be attending with me and she is looking forward to meeting many of you also. Gloria works full-time for an immigration attorney (as well as managing the 50 State Notary shipping department.) For those of you interested in the immigration area, I am sure you will enjoy speaking with Gloria.

Note: For those of you who do not know Gloria Joyce, she appears with me on the front cover of my book, How to Start a Bankruptcy Forms Processing Service. To view her photo visit http://www.bankruptcybook.net

For those of you unable to attend, make sure your company name is recognized by advertising in the 50 State Notary Conference Booklet. Visit http://www.50statenotary.com/advertising/index.html

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UPDATED CERTIFICATE OF COMPLETION

If you have taken the free Introductory Signing Agent Training Course offered on the 50 State Notary website, you may want to update your Certificate of Completion.

Go to http://www.50statenotary.com/training/certificate_of_completion.html for the 2005 update.

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WEBSITES OF BANKRUPTCY FORMS PROCESSORS

In an effort to help support all the notaries who have purchased (or plan to purchase) How to Start a Bankruptcy Forms Processing Service, below is a list of five bankruptcy paralegal websites of others who are operating their own companies.

If you have purchased the bankruptcy book and established your own bankruptcy forms processing service website, please send me an email and I will announce your website in the next issue. Email:

Pro Se Associates
http://www.bankruptcy.arizonadivorcehelp.com/

Moyer Paralegal Services
http://www.moyerparalegal.com/

Paralegal on Assignment
http://www.paralegalonassignment.com/

Bankruptcy Lawyer Assistance
http://www.bankruptcylawyerassistance.com

Premier Closing Solutions
http://www.pcs-1.com/

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QUESTIONS TO VICTORIA RING

Dear Victoria: The things I do not enjoy about being a Notary Signing Agent are: Waiting for documents to download, and sending by fax signed docs at end of signing, and faxed HUDS that are sent after the original docs are received. Sometimes waiting for these documents have caused me to have to juggle my time between signings. This is very stressful as I like being in control of my time. I have lost jobs due to the lateness of downloading documents. I think companies should have the documents before they hire a notary.

Dear Subscriber: I totally AGREE with you. For some notaries, the things you mentioned on your list are enjoyable or tolerated without stress. In fact, many notaries look at your list as challenging and exciting.

But this doesn’t mean that you are weird. You, I and a host of other notaries have felt exactly the same way you do at one point in their career. I am sure that someone has written a book on this topic somewhere, but it all boils down to recognizing and identifying the things that you enjoy doing. Life is meant to enjoy – not to create stress. The first step to taking charge of your future is recognizing “who” you are and what you enjoy doing. Then you can take steps to form your business around your own personality.

In your particular case, you may want to begin seeking other areas of the real estate and legal field that would better fit your working preferences. Notarizing documents to close mortgage loans is only the “tip of the iceberg.” There are literally millions of other ways you can utilize your skills in this industry – you just would be doing a different job in another area. The real estate industry is wide open with possibilities. But you will need to spend time researching the different fields until you find one that fits you. I cannot tell you what “that” is. I can only offer ideas. But the real fun is discovering for yourself what exactly you enjoy doing and what direction you want your business to take.

I urge you to seek other avenues that better fit your lifestyle and working preference. If you are not enjoying what you are doing, your business will suffer and possibly be destroyed. You must LOVE your business in order for it to grow and prosper so you can become financially independent.

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SAVE MONEY ON YOUR AIRFARE TO THE NNA CONFERENCE

If you plan to attend the NNA Conference you will find on the website a discount of 5% to 10% off airfare at 2 major airlines. However, after checking both of these airlines I found their prices were DOUBLE what I found at http://www.cheaptickets.com

Check it out for yourself and perhaps you will save over $400 like I did.

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NEED TO REPAIR YOUR CREDIT REPORT?

I talked to a new subscriber of The Notary News (Ken Hyatt) who has a company that repairs your credit report. Ken’s program is very unique and he can clear your credit report of bogus information in less than 90 days.

To find out more, visit http://thelittleguywins.com/

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NEW COMPANIES TO SIGN UP WITH FOR JOBS

The following companies were added to the Nationwide Company Directory at http://www.50statenotary.com/directory/company_listing02.html

1. Scribe (North Carolina notaries)
2. Colorado Best Closers (Colorado notaries)
3. JnJ Closing Service (All notaries)
4. Notary Delivery (Florida notaries)
5. Select Signing Services (All notaries)
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Please rate this Ezine at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vote.html?pub_code=thenot

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BIBLE VERSE OF THE WEEK

Psalms, Chapter 49, Verses 10-12
“For he seeth that wise men die, likewise the fool and the brutish person perish, and leave their wealth to others. Their inward thought is, that their houses shall continue for ever, and their dwelling places to all generations; they call their lands after their own names. Nevertheless man being in honour abideth not: he is like the beasts that perish.”
Read online at http://www.servantofjesuschrist.com/kjv1611/psalms/chapter_49.html
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OF INTEREST TO NOTARIES:

Get listed in the Nationwide Notary Directory
http://www.50statenotary.com/directory/order_getlisted.html

BOOK: “How to Start, Operate and Market a Freelance Notary Signing Agent Business” ISBN: 0-9761591-0-4
http://www.50statenotary.com/book/index.html

BOOK: “How to Start a Bankruptcy Forms Processing Service”
ISBN: 0-9761591-1-2
http://www.50statenotary.com/bankruptcybook/index.html

BOOK: The Best of The Notary News - Volume 1
ISBN: 0-9761591-3-9
http://www.50statenotary.com/ezine/book/index.html

CD-ROMs: Notary Business Talks with Victoria
http://www.50statenotary.com/videotraining/index.html

Attend the 2005 National Notary Conference in Las Vegas!
http://www.nationalnotary.org/conf/index.cfm?text=conf2005&referID=A23039

Advertise in the 2005 Conference Booklet
http://www.50statenotary.com/advertising/index.html

FREE: Client Intake Forms for Bankruptcy Forms Processors
http://www.50statenotary.com/bankruptcybook/download/

FREE: 50 State Notary Desktop Guard Dog
http://www.50statenotary.com/freegift/index.html

Join the National Notary Association
http://www.nationalnotary.org/supplies/index.cfm?referID=A23039

Protect Yourself from Fraudulent Signing Companies
http://www.notarybeware.com
http://www.mynotarybusiness.com

Locate a Notary: View the Nationwide Notary Directory
http://www.50statenotary.com/directory/index.html

View previous issues of this ezine: The Notary News
http://www.50statenotary.com/ezine/index.html

Jobs for Notary Signing Agents (updated weekly)
http://www.50statenotary.com/directory/company_listing.html

Free Introductory Signing Agent Training Course
http://www.50statenotary.com/training/index.html

My Notary Story – Tips from Experienced NSAs
http://www.50statenotary.com/mystory/index.html

Free Download of the King James Bible
http://www.servantofjesuschrist.com/kjv1611/download.html

Visit Victoria Ring’s other websites
http://www.victoriaringconsulting.com/
http://www.graphicopublishing.com/
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Victoria Ring, CNSA
Author, Speaker and Training Developer
http://www.50statenotary.com
Phone: 614-801-9977
Fax: 614-801-1962
For additional information about Victoria Ring visit http://www.victoriaringconsulting.com

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2 Comments:

Blogger workhard said...

Good post..

Apostile

July 24, 2009 9:33 AM  
Blogger AMIT said...

Thats a nice post.

Legal forum

August 9, 2009 3:21 AM  

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